![]() ![]() "The key question is, what do we mean by lifetime?" Wojcicki said he can't think of a product that will last forever, so there always has to be some limit on its guarantee. So while they're limiting that aspect of the guarantee, they might as well also try to limit the duration of the warranty to some reasonable period shorter than the lifetime of the planet. At the very least, most companies will want to deny claims that result from abuse or accidents. Suffice it to say that there are very few "full" lifetime warranties out there. It also would place no duration on any implied warranties of merchantability or the fitness of a product for a particular purpose. It would place no limitations on payments for incidental or consequential damages such as loss of use or travel expenses. There would be no limit on the number of repair attempts for a recurring problem. federal level, designates all written warranties as either "full" or "limited." A "full" lifetime warranty would be one that says a product will be repaired or replaced forever, no matter who owns it or how it was broken. Paul Wojcicki, an attorney and shareholder with Segal McCambridge Singer & Mahoney Ltd., said the Magnuson-Moss Warranty Act, which establishes warranty rules at the U.S. The question is simple: what's a lifetime? Is it the lifetime of the business? The lifetime of the owner? Or is the lifetime something else: a period that's not exactly defined but is probably so lengthy that a product is expected to either wear out or become obsolete long before it becomes defective? provides for its data networking product line. has provided for its ProCurve network switch product line since 1998, which in turn surpasses the coverage that market leader Cisco Systems Inc. That offering matched the lifetime warranty package Hewlett-Packard Co. announced it would cover the low end of its data network equipment product line with lifetime warranties, coupled with next-day hardware replacements and technical support services. Longer warranties have become a competitive weapon in numerous industries, and so-called lifetime warranties have taken those durations to their logical limits. And some high-tech companies spell out a policy under which the warranty's lifetime will end after sales cease and spare parts run out. Others qualify it with words such as reasonable or useful. Some issue the warranty to just the first owner of the product. Lifetime Warranties: Companies are free to define a lifetime any way they wish, but they have to be clear about their rules and their exclusions.
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